Campaign & Kurt Geiger have had a lot fun working together with Selfridges and Harrods to create contemporary Kids shoe departments.
Kids footwear is an area of retail that is growing fast. To reflect this we were briefed by Kurt Geiger to create bold, memorable retail interiors that would capture the imagination of both Kids and Parents for Harrods and Selfridges.
The outcome is two very individual store environments for the same brand.
Kurt Geiger @ SELFRIDGES
Selfridges is a Playful Modern space inspired by Monsters & Dr Zues’s ‘The Cat in the Hat’. The space plays with striped flooring in 2 tone wood to bring warmth, as well as bold black and white detailing on the walls to add contrast to the space. There is a collection of elements that create a playful design language. We brought in the Campana Brothers 'Banquete Chair with Pandas’ and ‘cake stool’ for big impact and mixed this into the furniture language of 'monster teeth' tables and colourful calf skin plinths and risers.
Kurt Geiger @ HARRODS
Harrods is a Luxurious & Magical space which was inspired by The Japanese animation ‘My neighbor Totoro'. We created a mixture of refined and minimal design with luxurious, playful woodland forms. White abstract trees reach up to the ceiling canopy of a folded chrome leaf installation. Floating into the space are large furry creatures in green mink that children can climb into and play on iPads whilst the parents shop. The arrangements of trees create a central soft teal lounge space that is both practical and inspiring.